Engineer by training
20+ Years Experience
I started designing websites when paisley backgrounds and animated gif rainbows were popular. And in 20+ years I’ve worked with some great clients. I learned everything from hand-coding HTML and custom theming WordPress to email marketing, A/B testing, conversion optimization, data analysis, and SEO.
From simple sites like this to high-converting landing pages, secure members-only sites, and complex HTML/CMS hybrids; I’ve built them all. And along the way I learned to optimize for speed & mobile-first delivery, fine tune the user experience, track down roadblocks to conversion and kick butt at Search Engine Optimization.
When you hire me you work directly with me. Not an account manager, intermediary or go-between: no excuses and no extra layers of cost-driving functionaries. I won’t farm work out to coding farms. If you have a problem I solve it.
While certifications and membership don’t necessarily confer proficiency, I believe they demonstrate curiosity and I am constantly learning something: from participating in MOOCs in subjects as varied as Predictive Analytics and The Ancient Greek Hero to certification as a Facebook Certified Media Planning Professional and others. I’m a member of the AIGA in New York (American Institute of Graphic Arts) and uxpa (User Experience Professional Association) as well as the American Nuclear Society. Certifications include Project Management Professional, UX Design, Google Analytics and various Adwords certifications, among many others.
And, while I have a substantial body of successful projects covering more than two decades of work in multiple, diverse industries, you won’t find them listed, published, or promoted. Why?
Because the solutions I created for other people and organizations probably have very little relevance to your product or project. Sure, they may both be eCommerce sites, but unless you’re selling a snazzy suitcase with integrated shelves, you won’t learn much looking at how I helped an inventor enter the very crowded luggage market. Or how my solution for a travel company helped more than double their revenue in two years.
My experience solving those problems may inform my recommendations (and our decisions) but they won’t map directly to solving your problems. Of course, you may need some assurance I’ve done remarkable work and we can go over a few projects when we chat. You’ll learn more about why some choices and gain a better understanding of how I might help you. Let’s talk about what you’re working on to see how I might help.
“For my project, I looked for an expert to rely upon. I had the idea, but didn’t have the skills to produce the video. I became acquainted with Craig, who not only produced a highly professional video product, but was a pleasure to work with. He worked quickly and beat my imposed deadline. Craig offered a terrific amount of added value, which resulted in a terrific video series. I would not hesitate to use Craig again and recommend him strongly!”Richard McLemore
“I have to say that Craig’s expertise and creative talent have made my website the best in my field. He has never hesitated to give personal attention to my sometimes silly questions and more so, to my last minute emergencies. I am entering into the next level of what I want to do and I surely couldn't do it without Craig’s ideas and marketing experience. Need I say more? OK, here’s the more: He’s the best.”Miriandra Rota
“Craig is the Cary Grant of design; extremely talented, absolutely unflappable, and effortlessly debonair. His impressive skills, creativity, and attention to detail transform our donor newsletters into works of art that are easy to read and extremely effective.”Thad Rosenfeld, Vice President for Communications, Meals on Wheels and More
“Before we found Craig we thought we were going to have to close the business. He rebuilt our website, did (and still does) SEO and revenue is up more than 250%. We can’t keep the phones answered! He literally saved our bacon.”Name withheld on request
I’m happy to offer free website reviews. Just drop enough information into the form below and I’ll get back to you with suggestions for how you can improve the performance of your site. No strings attached.
Your info is 100% safe. I won’t share your email address with anyone. Ever.You can also call me at (347) 560-0615.