information
Client:
Levi Liebling & DLP
Dates:
2016-present
Categories:
WordPress
work performed
WordPress, Content Creation, Social Media Management, Social Media Marketing, Content Marketing, Email Marketing, Data Analytics, User Experience Analysis, Book Design & Publishing, Video Editing
Visit Website HRMindShiftdetails
Levi and I met several years ago when he attended marketing conferences I organized in San Antonio and Austin. A couple of years ago Levi reached out for help publishing a book for his human resources consulting firm in the UK. And earlier this year Levi reached out when his current (and recently redesigned) website was not performing.
After analyzing the site (with a clunky, over-animated, theme and dozens of plugins installed to fill the gaps) I very reluctantly recommended a complete overhaul. Beyond the infrastructure, the content was difficult to navigate and often failed to convey value. We rewrote all content, recreated all visual assets, streamlined the user experience, and created a mobile-friendly Wordpress site prepared to support the organization’s larger social media marketing goals.
I also created (or re-created) profiles for the social media platforms we will target: Facebook, LinkedIn, and Twitter, and created a content marketing plan and calendar.
I’m writing and editing the content for blog posts, create eNewsletters to communicate with current & former clients and reach out to prospective clients, and creating an email marketing plan to re-engage their audience.
DLP started their own magazine in 2018 and I manage that. See HRMindShift for more info.