information
Client:
iiBIG
Date:
2014
Categories:
HTML5 / CSS3
details
A convention operator planned to leverage social media to market upcoming conferences and needed their current website updated to reflect new events. During the initial meeting I pointed out that more than 70% of social media views happen on mobile devices and paying to drive mobile traffic to a site that required pinch-and-zoom would perform no better than their current site.
I created an HTML5/CSS3 site leveraging mobile-first technologies to improve site speed on mobile devices and created finely tuned landing pages specifically for conferences that were planned for social media marketing.