information
Client:
All Wimberley Lodging
Dates:
2012-present
Categories:
Wordpress / SEO
work performed
Content Audit, SEO & Competitive Analysis, Wordpress, Image Creation, Hosting Setup, Ongoing SEO
Visit Websitedetails
Like many clients All Wimberley Lodging’s website had grown organically using hosting-supplied WYSIWYG tools. Over time the site was unwieldy, navigation inconsistent and flawed and branding was lost. Increasing competition in the rental market—from local realtors and startups like Homeaway—were eroding the rental business. Their webhost-provided SEO services were not helping. Drastic changes were needed.
Beginning with a competitive and SEO analysis I determined the terms their webhost optimized for were non-existent in real searches (<20/month). I recommended a rebrand to capture more search volume. Migrating content to a mobile-friendly WordPress theme and integrating with their reservation service provided substantial improvement.
In the first 14 months their Y-o-Y growth was 200%.