200% year-on-year growth in the first 14 months
Texas Hill Country Reservations Website
Competitive and SEO analysis, a rebrand and a mobile-friendly WordPress site for a Texas Hill Country lodging company.
Websites, rescues, SEO and print for small businesses, non-profits and authors, from pro-bono work for the American Red Cross in 2004 to a monthly magazine I still produce today.
These are the projects I'm free to show. Over more than 20 years I've done a good deal more that I can’t. Work covered by non-disclosure agreements, and work-for-hire that belongs to the people I did it for.
200% year-on-year growth in the first 14 months
Competitive and SEO analysis, a rebrand and a mobile-friendly WordPress site for a Texas Hill Country lodging company.
Conversion rate more than doubled in the first 30 days
A WooCommerce store, automated fulfillment and conversion testing for a patent-pending suitcase with built-in shelves.
More than 100 monthly issues and counting
A monthly magazine for HR professionals, 28 to 40 pages an issue. I edit, design and produce every issue and have 250 to 300 copies printed.
Back online within 24 hours, rebuilt within a week
Back online within 24 hours and rebuilt within a week, after the previous developer walked away mid-project.
Retired sites are ones the client has since closed, replaced or rebranded.
A decade of Frontpage and Yahoo-builder pages untangled into one WordPress site, with a CDN and email automation, for a family-run tour company.
A one-page WordPress site set up overnight so field agents could start work the next day.
A Flash site that didn't work on phones, replaced with a new logo, a new brand and a fast HTML5 and CSS3 site with reservations built in.
A complete overhaul of an HR consultancy's slow, plugin-heavy WordPress site, plus the content, social profiles and email marketing around it.
A members' site where readers compare six public-domain translations of the Tao te Ching and eleven related texts, alongside a free excerpt.
Branding and a six-week video course: 30 hours of footage cut into 70 ten-minute captioned sessions, sold through WooCommerce.
A membership community on Skool, connected to WooCommerce through Zapier, that supports a six-week HR course.
A single page that exists mostly because the image was too good not to use.
Back online within 24 hours and rebuilt within a week, after the previous developer walked away mid-project.
A mobile-first HTML5 and CSS3 site and landing pages for a convention operator about to pay for social media traffic.
A hacked non-profit site recovered before the host banned the account: database restored, WordPress reinstalled and hardened.
Custom WordPress and WooCommerce development to relaunch a local entertainment guide under a new brand.
A channeler's Yahoo- and Frontpage-built sites moved to WordPress with digital product sales, plus books and CD mastering.
An updated WordPress site for the New York Speechwriters Roundtable, with its writer-at-a-typewriter icon redrawn to work as a favicon.
A deleted site recovered from the Wayback Machine in 2009, then kept growing for six years, through mobile and a WordPress blog.
A hosting product built on spare server capacity: an HTML5 front end with a WordPress and WooCommerce back end and a custom plugin.
Pro-bono work for American Red Cross chapters since 2004, including RedCrossRSVP.com so volunteers could RSVP without hundreds of emails.
A minimal portfolio and WooCommerce print shop for an award-winning photographer.
A custom design coded into WordPress for Dana Rubin's communications firm.
A WooCommerce store, automated fulfillment and conversion testing for a patent-pending suitcase with built-in shelves.
Competitive and SEO analysis, a rebrand and a mobile-friendly WordPress site for a Texas Hill Country lodging company.
A custom WordPress site for Dana Rubin's project to raise the visibility of women in leadership.
A full-color, larger-format book for DLP to give away and leave behind after sales calls, replacing an earlier version made in Word.
The yearly tour brochure for Adventure Alaska Tours, produced for digital distribution and printed for mailing, through the final 2025 edition.
Editing, art direction and layout for a coffee-table edition of the Tao te Ching, with affordable print, Kindle and iBooks versions.
A monthly magazine for HR professionals, 28 to 40 pages an issue. I edit, design and produce every issue and have 250 to 300 copies printed.
A photo book of the Viva Terlingua music festival, made for attendees and far more popular than we expected.































