Work

Websites, rescues, SEO and print for small businesses, non-profits and authors, from pro-bono work for the American Red Cross in 2004 to a monthly magazine I still produce today.

These are the projects I'm free to show. Over more than 20 years I've done a good deal more that I can’t. Work covered by non-disclosure agreements, and work-for-hire that belongs to the people I did it for.

200% year-on-year growth in the first 14 months

Texas Hill Country Reservations Website

Competitive and SEO analysis, a rebrand and a mobile-friendly WordPress site for a Texas Hill Country lodging company.

Conversion rate more than doubled in the first 30 days

ShelfPack Website

A WooCommerce store, automated fulfillment and conversion testing for a patent-pending suitcase with built-in shelves.

More than 100 monthly issues and counting

HRMindShift Magazine

A monthly magazine for HR professionals, 28 to 40 pages an issue. I edit, design and produce every issue and have 250 to 300 copies printed.

Back online within 24 hours, rebuilt within a week

iFIX New York Website

Back online within 24 hours and rebuilt within a week, after the previous developer walked away mid-project.

Websites

Retired sites are ones the client has since closed, replaced or rebranded.

  • Adventure Alaska Tours Retired

    Adventure Alaska Tours, 2015-2025

    A decade of Frontpage and Yahoo-builder pages untangled into one WordPress site, with a CDN and email automation, for a family-run tour company.

  • Armor GPS Tracking Retired

    Austin Spy Shop, 2015

    A one-page WordPress site set up overnight so field agents could start work the next day.

  • Birdsong Cabins

    Rodney Bursiel, 2015-present

    A Flash site that didn't work on phones, replaced with a new logo, a new brand and a fast HTML5 and CSS3 site with reservations built in.

  • Direct Law and Personnel UK Website

    Levi Liebling & DLP, 2016-present

    A complete overhaul of an HR consultancy's slow, plugin-heavy WordPress site, plus the content, social profiles and email marketing around it.

  • Everyday Tao te Ching Websites

    Pat O’Bryan, 2013

    A members' site where readers compare six public-domain translations of the Tao te Ching and eleven related texts, alongside a free excerpt.

  • HR Superpowers Website

    Levi Liebling & DLP, 2020-present

    Branding and a six-week video course: 30 hours of footage cut into 70 ten-minute captioned sessions, sold through WooCommerce.

  • HRinRehab Website & Membership Site

    Levi Liebling & DLP, 2020-present

    A membership community on Skool, connected to WooCommerce through Zapier, that supports a six-week HR course.

  • I've Been Sacked Website

    Direct Law & Personnel, 2024

    A single page that exists mostly because the image was too good not to use.

  • iFIX New York Website

    iFIX New York, 2016

    Back online within 24 hours and rebuilt within a week, after the previous developer walked away mid-project.

  • iiBIG Website Retired

    iiBIG

    A mobile-first HTML5 and CSS3 site and landing pages for a convention operator about to pay for social media traffic.

  • LaJunta Heritage Center Website Retired

    LaJunta Heritage Center, 2015

    A hacked non-profit site recovered before the host banned the account: database restored, WordPress reinstalled and hardened.

  • Lost in Austin Website Retired

    thinAIR Solutions, LLC, 2015

    Custom WordPress and WooCommerce development to relaunch a local entertainment guide under a new brand.

  • Miriandra Rota Website(s)

    Miriandra Rota, 2015-present

    A channeler's Yahoo- and Frontpage-built sites moved to WordPress with digital product sales, plus books and CD mastering.

  • New York Speechwriters Website

    Dana Rubin, 2015

    An updated WordPress site for the New York Speechwriters Roundtable, with its writer-at-a-typewriter icon redrawn to work as a favicon.

  • Pat O’Bryan’s Website & More Retired

    Pat O’Bryan, 2009-2015

    A deleted site recovered from the Wayback Machine in 2009, then kept growing for six years, through mobile and a WordPress blog.

  • Portable Empire Hosting Website Retired

    Pat O’Bryan, 2013-2020

    A hosting product built on spare server capacity: an HTML5 front end with a WordPress and WooCommerce back end and a custom plugin.

  • Red Cross RSVP Website & More Retired

    American Red Cross (pro-bono work), 2004-present

    Pro-bono work for American Red Cross chapters since 2004, including RedCrossRSVP.com so volunteers could RSVP without hundreds of emails.

  • Rodney Bursiel Website

    Rodney Bursiel, 2014-present

    A minimal portfolio and WooCommerce print shop for an award-winning photographer.

  • Rubin and Company Website Retired

    Dana Rubin, 2016

    A custom design coded into WordPress for Dana Rubin's communications firm.

  • ShelfPack Website Retired

    McKaba Luggage, Inc., 2015-2021

    A WooCommerce store, automated fulfillment and conversion testing for a patent-pending suitcase with built-in shelves.

  • Texas Hill Country Reservations Website

    All Wimberley Lodging, 2012-present

    Competitive and SEO analysis, a rebrand and a mobile-friendly WordPress site for a Texas Hill Country lodging company.

  • Vizibility Lab Website Retired

    Dana Rubin, 2016

    A custom WordPress site for Dana Rubin's project to raise the visibility of women in leadership.

  • 101 True Confessions

    Direct Law & Personnel, 2024

    A full-color, larger-format book for DLP to give away and leave behind after sales calls, replacing an earlier version made in Word.

  • Adventure Alaska Tours Brochures

    Adventure Alaska Tours, 2020-2025

    The yearly tour brochure for Adventure Alaska Tours, produced for digital distribution and printed for mailing, through the final 2025 edition.

  • Everyday Tao te Ching

    Pat O’Bryan, 2012

    Editing, art direction and layout for a coffee-table edition of the Tao te Ching, with affordable print, Kindle and iBooks versions.

  • HRMindShift Magazine

    HRinRehab (Direct Law & Personnel), 2018-present

    A monthly magazine for HR professionals, 28 to 40 pages an issue. I edit, design and produce every issue and have 250 to 300 copies printed.

  • Terlingua Music Book

    Pat O’Bryan, 2014

    A photo book of the Viva Terlingua music festival, made for attendees and far more popular than we expected.

More books and CDs